October 3, 2022
**This Blog was written by Shakespeare***
Are Headlines Really That Important for SEO?
In short, yes. Good headlines are one of the most important aspects of good copywriting. They can not only help to sell your product or service, but they can also help to attract new customers. In this blog, we’re going to go over how to write headlines that are attention-grabbing and optimized for SEO.
The Importance of a Good Headline
A good headline is one of the most important aspects of effective copywriting. It's the first thing a reader sees and it can influence how interested they become in the content of the article or advertisement. A good headline can also help you attract more readers to your website or blog, and help you increase your website's traffic.
Headlines are especially important when it comes to SEO. A great headline will help you rank higher in search engine results pages (SERPs), which can help you attract more traffic and leads. Headlines are also an important part of promoting your content through social media, since Twitter and other popular networks reward high-quality headlines.
There are a lot of factors to consider when creating a good headline, including the audience that your article or advertisement is aimed at, the tone of the article or advertisement, and the keyword(s) that you're targeting. However, the most important element is always to try to be original and to capture the attention of your readers.
4 Different Types of Headlines
Ever wonder why some headlines grab your attention while others don't? Here are four different types of headlines that can help you write headlines that are more likely to engage readers.
- The Hook: A good hook grabs readers by saying something they don't already know. For example, "How To Quit Your Day Job And Start A Business Today" is a great hook because readers don't already know how to start a business.
- The Promise: Promises make readers want to know more. For example, "How This 20-Year-Old Entrepreneur is Making $10,000 a Month from Her Blog" is a promise because it tells readers how much money they might make if they did the same.
- The Call to Action: A call to action tells readers what they need to do to benefit from the article. For example, "Download The 10 Easy Steps To Building A 6-Figure Blog" is a call to action because it tells readers what they need to do to benefit from the article.
- The Headline Plucker: A headline plucker asks a question that needs an answer. For example, look no further than the headline we used for this blog you’re reading now. See what we did there?
Tips for Writing Catchy Headlines
When it comes to writing headlines that will grab attention and compel people to click through to your content, there are a few key tricks that can help you achieve success.
- Be Specific: Make sure your headlines are specific to your content. For example, if you're writing about a new bank account product, make sure your headline is specific to that product and not too broad.
- Be concise: When writing headlines, keep in mind that people are likely to skim through your content before committing to reading it. Make sure your headlines are easy to understand and don't drones on for too long.
- Use a catchy metaphor: A good way to stand out from other content is to use a catchy metaphor. For example, if you're writing about how to create an effective resume, try using the phrase "resume makeover."
- Use a catchy phrase that's related to your topic: If you’re writing a blog for your business, you could be considered an industry expert. Weave in some catchy, industry-specific jargon that will land with your audience, or maybe make them laugh.
- Keep it punchy: For some readers, a little goes a long way. Because of this, make sure your headlines are catchy and undeniably worth reading. Try to use words that are memorable and easy to associate with your content.
- Use bold and italics: Providing a little extra emphasis can help your headlines stand out and be more attention-grabbing. Not to mention, it can help readers understand the magnitude of the subject matter.
- Use Keywords: Using keywords in your headline is SO important for SEO. So important in fact, they’re deserving of their own subheading for this blog.
The Importance of Keywords in Headlines
There…that’s more like it.
According to research from Ahrefs, headlines are one of the most important factors when it comes to optimizing a website for SEO. In fact, a whopping 82% of people look at headlines before clicking on a link, so it’s essential that your headlines are catchy and accurately describe what the article is about.
That’s why it’s so important to use keywords in your headlines, especially if you want to rank higher in search engine results pages (SERPs). So, if you want to rank higher in Google and other search engines, make sure to include keywords in your headlines and body copy, and see how quickly you can improve your SEO marketing strategy!
Writing Headlines with Shakespeare
Shakespeare uses the power of AI to generate blog headlines, ad headlines, email subject lines, and more. Whether you’re struggling to craft a catchy headline for your blog OR just need the whole thing written from top to bottom, Shakespeare’s got you covered.
Just provide this groundbreaking AI copywriter with a few key details, and before you know it you’ll have several sets of world-class copy to choose from. If you haven’t already, give Shakespeare a try. Your first 10,000 words are on us!